MIAMI, May 20, 2025 /PRNewswire/ — CommunityRewards™ powered by Points4Purpose, Inc. is pleased to announce its new charity partnership with the Juanfe Foundation, a Colombian-based charity dedicated to empowering young Latina women and moms throughout South America through educational, mental health and job training programs.
Through this strategic partnership, CommunityRewards™ is hosting a fundraiser on its loyalty rewards platform as one of its featured charity organizations so that shoppers can micro-donate a portion of their cashback rewards to the organization and support its on-going efforts to help impoverished women and children in need throughout South America.
As a growing AI-powered loyalty rewards and micro-donation platform that helps businesses enhance their bottom line through charitable giving and rewards marketing solutions, CommunityRewards leadership team is proud to support women in need. “As so many charities across the U.S. and South America continue to see the federal government cut funding, we’re working towards bridging the gap and providing charities a new source of micro-funding,” said James Trocme, Chief Operating Officer of Points4Purpose, Inc.
CommunityRewards™ is on a mission to transform everyday spending into opportunities for both personal fulfillment and charitable giving powered by encrypted, card-linking technology, generative AI and big data. “This is a first-of-its-kind rewards platform that infuses micro-charitable donations into regular, everyday financial transactions. We hope through this new partnership with Juanfe, the Latin community in Miami with family and friends living in Colombia will take advantage of our free platform to earn cashback and give back to charities like Juanfe that are supporting women and children get out of poverty with job training programs,” Trocme continued.
The CommunityRewards™ platform is designed to make it easy for businesses, charities and shoppers alike to join and participate without any IT integration, which is often required with other software solutions. “We’ve kept it simple with the CommunityRewards platform–Members can join for free, connect their preferred Visa, MasterCard or American Express card to their CommunityRewards™ Member ID, select their preferred charity and the percentage of cashback they wish to donate, and then begin simultaneously earning cashback on qualifying purchases while supporting a great charity like Juanfe,” Trocme said.
Juanfe was founded by Catalina Escobar after tragically losing her one and a half year old son. Following his untimely passing, Escobar made it her mission to solve the infant mortality epidemic in Colombia that so many Latina women were battling. “When I first founded Juanfe, with as little as $100, we were able to provide essential medical care and treatments to impoverished young mothers in Colombia and significantly reduce newborn mortality,” Escobar said. Fast forward to 2025, after drastically reducing the infant mortality rate, Juanfe has expanded its programs and services to help teenage mothers living in extreme poverty. “This is one of Colombia’s and Latin America’s biggest socioeconomic problems–teen pregnancy. We’ve developed new mental health counseling and jobs programs to empower young teen moms with information and respectable jobs that will allow them to support their families. Most recently, we just added a new program within our charity that actively addresses the sex trafficking and sexual abuse crisis affecting so many young, impressionable and impoverished Latina teenage girls in high school,” Escobar said.
Juanfe recently expanded its services and programs beyond Colombia to help young Venezuela girls escape the sex work, human trafficking and drug dealing industries by providing technical job training and job placement support, ultimately enabling them to enter the traditional job market and do a job they enjoy with dignity and pride. “We’re ecstatic to partner with CommunityRewards to help raise awareness about the adversities that young impoverished girls throughout South America are experiencing. We’re also grateful for the micro-fundraising being done on the CommunityRewards™ platform,” Escobar continued.
Miami businesses and shoppers alike can join CommunityRewards™ online at Miami.CommunityRewards.Store and begin earning cashback and supporting impactful charities like the Juanfe Foundation.
ABOUT COMMUNITYREWARDS™
CommunityRewards™ is powered by Points4Purpose, Inc. and is a seamless, card-linked loyalty rewards platform enabling consumers to seamlessly earn cashback on in-store and online purchases from more than 7,000 top participating retailers while donating a portion of their cashback earnings to the charity(s) of their choice. Learn more and join CommunityRewards online: https://miami.communityrewards.store. Follow CommunityRewards™ on Instagram @CommunityRewards.Store, Linkedin and Facebook for regular updates.
ABOUT POINTS4PURPOSE, INC.
Points4Purpose, Inc. is an innovative financial technology company based in Sydney, Australia with its North American headquarters based in New York City, providing loyalty rewards technology solutions throughout North America and Australia. Points4Purpose provides a unique, first-of-its-kind loyalty program that allows shoppers to earn cashback on purchases at qualifying retail partners with the option to donate a percentage to the charity of their choice. Ultimately, this revolutionary technology is leading the charge to make micro-philanthropy a part of everyday commerce transactions by connecting thousands of shoppers, brands and charity organizations together in one effortless platform. Through card-linking technology, Points4Purpose makes it seamless and easy for consumers to donate to local participating charities of their choice via their linked debit or credit card. To learn more Points4Purpose, please visit https://points4purpose.com.
ABOUT THE JUANFE FOUNDATION
Founded in 2001, the Juanfe Foundation is based in Colombia with the mission to improve the quality of life for young Latina teenage mothers and their children living in impoverished areas across Colombia and South America. Founded by Catalina Escobar who became an advocate and activist for women and children after experiencing a family tragedy, she has devoted her life to saving the lives of infants, young children and pregnant girls living in poverty throughout South America through vocational educational training and healthcare programs. Through the foundation’s 360 degree program spanning over two years and three phases, young women learn new social skills, receive self-esteem development, mental health support, job training and job recruitment placement as well as essential resources including daily meals, housing and healthcare. To date, more than 300,000 people in Colombia have been impacted by the Juanfe Foundation’s programs. To learn more or to support the Juanfe Foundation, please visit juanfe.org and https://www.instagram.com/fundacionjuanfe.
Contact:
Samantha Savory
3055825997
395496@email4pr.com
SOURCE Points4Purpose, Inc.
